Qotient begins a new phase with the announcement of John De Los Reyes as the new CEO | Tech News

Qotient is a Santa Clara, California-based tech startup that empowers channel salespeople through enablement, digital pipeline acceleration, and by shining a light onto the channel blindspot. Qotient was founded in 2013 in New Zealand with the idea that there is a better way to deliver sales enablement and automation for sales teams.

However, after a few initial engagements, they quickly recognized a larger pain point and opportunity in the same technology for channel sales. In 2015, the company relocated to San Jose with the mission to change the way vendors engage with their channel partners.

Qotient’s platform enables resellers and distributors to have more robust and more consistent sales conversations while providing vendors with the data and insight they’ve lacked to quickly and efficiently deliver sales support, which benefits both parties. Vendors now have insight into how much value they are getting out of their marketing investment. At the same time, resellers have a better understanding of their sales organization’s ability to deliver the intended message that the vendor is messaging.

Qotient leverages its deep expertise in Channel Sales Engagement to develop solutions that empower sales partners to have more impactful sales conversations. Qotient has witnessed explosive growth since moving to the United States. However, last year as Covid shook the world, the company saw a need to pivot and have recently gone through a restructuring phase.

To mark the beginning of this new phase, Qotient announced the hiring of John De Los Reyes as its new CEO. John joins Qotient after a four-year tenure at SoftwareONE, one of Microsoft’s most extensive global partners.

With more than 25 years in the technology industry, much of his experience has been directly in Channel. With his experience and background, he has a comprehensive understanding of the channel ecosystem and the pain points and challenges that Vendors and Resellers within the Channel experience today. John brings a unique set of skills, perspectives, and relationships to lead Qotient into the future.

While the Qotient team may be changing, our mission remains the same: Empowering Channel Sales Champions. Our platform continues to change the way companies, including some of the biggest names in technology, such as Palo Alto Networks, Lenovo, and Cisco, enable their partner sales teams.

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