The first time we wrote about ZenSports was back in February of this year. Since then, the crypto-based gaming startup has been getting a lot of attention from tech investors and partnerships. Just last month, closed an additional $1.46 million seed funding for its mobile peer-to-peer sports betting marketplace.
Today, ZenSports just announced the launch of funding, betting, and trading in ICX. The ICX is the native coin built on ICON’s blockchain protocol, and which can be used for real-time payments and also as a protocol for connecting the blockchain world. With the launch, ZenSports now includes the native cryptocurrency from ICON’s blockchain protocol, ICX, to its platform for funding, betting, and trading.
Founded in 2016 by Etan Mizrahi-Shalom and Mark Thomas, the San Francisco, California-based ZenSports is a mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world, without the need for a centralized bookmaker. ZenSports is the only native mobile app that offers peer-to-peer sports betting on the App and Play Stores.
Up until now, ZenSports has accepted USD (both fiat and cryptocurrency versions of USD), Bitcoin, and its native SPORTS token (which is also built on ICON’s protocol). With the addition of ICX onto its platform, ZenSports customers can now quickly deposit ICX into their accounts, wager on sports using ICX, and buy/sell/trade ICX within the ZenSports trading exchange. Customers can also withdraw ICX directly from their ZenSports accounts.
ZenSports originally partnered with ICON back in June 2018, when ICON invested in ZenSports’ Pre-Seed round. ZenSports then built and launched its SPORT security token on ICON in December 2018, and built and launched its SPORTS utility token on ICON in July 2019.
According to ZenSports co-founder and CEO Mark Thomas, “ICON has been an amazing partner of ZenSports’ for the past two years. Their blockchain technology is second to none, settlement times for transactions are near-instant, and the fees are extremely low. The community is awesome, and the management team is extremely responsive and helpful whenever we have questions. We’re excited to give back to the ICON community through our launch of ICX funding, betting, and trading within ZenSports.”