Leadership Strategy

Will The Real Super Connecter Please Stand Up

Guest post by Devora Zack

You’re an entrepreneur. Naturally, you seek a strong network. Yet launching and sustaining a business keeps you crazy busy. Plus, you’re likely conflicted about networking as a pursuit. Seems shady. Backburner, anyone?

Defining Networking

Many of us erroneously associate networking with shameless self-promotion, manipulation, constant contact, small talk, and working a room. The result? We decide that we hate networking and are terrible at it. An entrepreneur’s schedule is already stretched thin.

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