Amazon sellers in the U.S. will soon be required to provide their business contact information including names and addresses. Today, the e-Commerce giant informed U.S. sellers on Wednesday that it will soon require them to disclose their business name and address on their public profile.
Amazon has long required sellers in Europe, Mexico and Japan to display their business name and address publicly. The policy could help consumers and brands track down third-party sellers who they suspect are selling counterfeit or unsafe goods.
“We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions,” the notice to sellers states.
Founded in 2000, Amazon has more than 2 million sellers globally and 461,000 active sellers are based in the U.S., according to e-commerce research firm Marketplace Pulse.